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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how extraordinary companies transcend commodity and defy comparison
作者:	CallowayJoe,
出版地:	Hoboken, N. J.
出版者:	John Wiley & Sons, Inc.;
出版年:	c2003
面頁冊數:	xiv, 223p.24cm.;
標題:	Benchmarking(Management) -
標題:	Corporate image. -
標題:	Brand name products. -
附註:	Includes index.
ISBN:	0-471-27404-6bound

Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
Calloway, Joe

Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway - Hoboken, N. J. : John Wiley & Sons, Inc., c2003. - xiv, 223p. ; 24cm..
Includes index..
ISBN 0-471-27404-6
Benchmarking(Management)Corporate image.Brand name products.

Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
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