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The Guru guide to marketing : a concise guide to the best ideas from today's top marketers

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a concise guide to the best ideas from today's top marketers
[NT 47261] Author:	BoyettJoseph H.,
[NT 47353] Alternative Intellectual Responsibility:	BoyettJimmie T.,
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	2003
[NT 47264] Description:	xiv, 252 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing. -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	0-471-21377-2bound

The Guru guide to marketing : a concise guide to the best ideas from today's top marketers
Boyett, Joseph H.

The Guru guide to marketing : a concise guide to the best ideas from today's top marketers / Joseph H. Boyett, Jimmie T. Boyett - Hoboken, N.J. : John Wiley & Sons, 2003. - xiv, 252 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-471-21377-2
Marketing.

Boyett, Jimmie T.

The Guru guide to marketing : a concise guide to the best ideas from today's top marketers
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