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Strategic marketing management : planning and control, 2003-2004

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	planning and control, 2003-2004
[NT 47261] Author:	MeekHelen,
[NT 47353] Alternative Intellectual Responsibility:	MeekRichard,
[NT 47351] Place of Publication:	Amsterdam
[NT 47263] Published:	Butterworth-Heinemann;
[NT 47352] Year of Publication:	c2003
[NT 47264] Description:	xi, 289p.ill. : 30cm.;
[NT 47298] Series:	CIM coursebook
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	Marketing - Management - Examinations - Study guides. -
[NT 47266] Subject:	Strategic planning - Examinations - Study guides. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-7506-5965-3pbk.

Strategic marketing management : planning and control, 2003-2004
Meek, Helen

Strategic marketing management : planning and control, 2003-2004 / Helen Meek, Richard Meek - Amsterdam : Butterworth-Heinemann, c2003. - xi, 289p. ; ill. ; 30cm.. - (CIM coursebook).
Includes index..
ISBN 0-7506-5965-3
Marketing - Management.Strategic planning.Marketing - Management - Examinations - Study guides.Strategic planning - Examinations - Study guides.

Meek, Richard

Strategic marketing management : planning and control, 2003-2004
LDR:00449nam 2200145 450 001 128301
010 1 $a 0-7506-5965-3 $b pbk. $d NT$990
100 $a 20100306 2003 0chiy09 e
101 0 $a eng
200 0 $a Strategic marketing management $e planning and control, 2003-2004 $f Helen Meek, Richard Meek
210 $a Amsterdam $d c2003 $c Butterworth-Heinemann
215 1 $a xi, 289p. $c ill. $d 30cm.
225 0 # $a CIM coursebook
300 $a Includes index.
606 # 1 $a Marketing - Management. $3 33381
606 # 1 $a Strategic planning. $3 61381
606 # 1 $a Marketing - Management - Examinations - Study guides. $3 127454
606 # 1 $a Strategic planning - Examinations - Study guides. $3 127483
676 $a 658.8
700 1 $a Meek $b Helen $3 127481
701 1 $a Meek $b Richard $3 127482
801 0 $b 嶺東科技大學圖書館

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