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The seven myths of customer management : how to be customer-driven without being customer-led

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to be customer-driven without being customer-led
[NT 47261] Author:	AbramJohn,
[NT 47353] Alternative Intellectual Responsibility:	HawkesPaul,
[NT 47351] Place of Publication:	Chichester
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	2003
[NT 47264] Description:	xiv, 221 p.24 cm.;
[NT 47266] Subject:	Customer relations - Management. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-470-85880-Xbound

The seven myths of customer management : how to be customer-driven without being customer-led
Abram, John

The seven myths of customer management : how to be customer-driven without being customer-led / John Abram, Paul Hawkes - Chichester : John Wiley & Sons, 2003. - xiv, 221 p. ; 24 cm..
Includes index..
ISBN 0-470-85880-X
Customer relations - Management.

Hawkes, Paul

The seven myths of customer management : how to be customer-driven without being customer-led
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