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Before the brand : creating the unique DNA of an enduring brand identity

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	creating the unique DNA of an enduring brand identity
作者:	PerryAlycia,
合作者:	Wisnom IIIDavid,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2003
面頁冊數:	vii, 228p.ill. : 21cm.;
標題:	Brand name products. -
標題:	Brand name products - Marketing - Management. -
標題:	Trademarks - Design. -
標題:	Advertising - Brand name products. -
附註:	Includes index.
ISBN:	0-07-139309-9pbk.

Before the brand : creating the unique DNA of an enduring brand identity
Perry, Alycia

Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry, David Wisnom III - New York : McGraw-Hill, c2003. - vii, 228p. ; ill. ; 21cm..
Includes index..
ISBN 0-07-139309-9
Brand name products.Brand name products - Marketing - Management.Trademarks - Design.Advertising - Brand name products.

Wisnom III, David

Before the brand : creating the unique DNA of an enduring brand identity
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801 0 $b 嶺東科技大學圖書館

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