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The ultimate CRM handbook : Strategies and concepts for building enduring customer loyalty and profitability

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	Strategies and concepts for building enduring customer loyalty and profitability
作者:	FreelandJohn G.,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2003
面頁冊數:	viii, 353p.ill. : 24cm.;
標題:	Customer relations - Management. -
標題:	Brand name products - Marketing - Management. -
標題:	Customer loyalty. -
附註:	Includes index.
ISBN:	0-07-140935-1bound

The ultimate CRM handbook : Strategies and concepts for building enduring customer loyalty and profitability
Freeland, John G.

The ultimate CRM handbook : Strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland - New York : McGraw-Hill, c2003. - viii, 353p. ; ill. ; 24cm..
Includes index..
ISBN 0-07-140935-1
Customer relations - Management.Brand name products - Marketing - Management.Customer loyalty.

The ultimate CRM handbook : Strategies and concepts for building enduring customer loyalty and profitability
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