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The customer loyalty solution : what works (and what doesn't) in customer loyalty programs

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	what works (and what doesn't) in customer loyalty programs
作者:	HughesArthur Middleton,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2003
面頁冊數:	xix, 364p.ill. : 24cm.;
標題:	Database marketing. -
標題:	Customer loyalty programs. -
附註:	Includes index.
ISBN:	0-07-136366-1bound

The customer loyalty solution : what works (and what doesn't) in customer loyalty programs
Hughes, Arthur Middleton

The customer loyalty solution : what works (and what doesn't) in customer loyalty programs / Arthur Middleton Hughes - New York : McGraw-Hill, c2003. - xix, 364p. ; ill. ; 24cm..
Includes index..
ISBN 0-07-136366-1
Database marketing.Customer loyalty programs.

The customer loyalty solution : what works (and what doesn't) in customer loyalty programs
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