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Applying qualitative methods to marketing management research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	BuberRenare,
[NT 47353] Alternative Intellectual Responsibility:	GadnerJohannes,
[NT 47353] Alternative Intellectual Responsibility:	RichardsLyn,
[NT 47351] Place of Publication:	Hampshire
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	2004
[NT 47264] Description:	xx, 292p.ill. : 23cm.;
[NT 47266] Subject:	Marketing - Management - Research - Methodology. -
[NT 47266] Subject:	Qualitative research. -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	1-4039-1660-8bound

Applying qualitative methods to marketing management research
Buber, Renare

Applying qualitative methods to marketing management research / edited by Renare Buber, Johannes Gadner, Lyn Richards - Hampshire : Palgrave Macmillan, 2004. - xx, 292p. ; ill. ; 23cm..
Includes bibliographical references and index..
ISBN 1-4039-1660-8
Marketing - Management - Research - Methodology.Qualitative research.

Gadner, Johannes

Applying qualitative methods to marketing management research
LDR:00506nam 2200145 450 001 135560
009 00122470
010 1 $a 1-4039-1660-8 $b bound $d NT＄2969.0
100 $a 20100306 2004 0chiy09 e
101 0 $a eng
200 0 $a Applying qualitative methods to marketing management research $f edited by Renare Buber, Johannes Gadner, Lyn Richards
210 $a Hampshire $d 2004 $c Palgrave Macmillan
215 1 $a xx, 292p. $c ill. $d 23cm.
300 $a Includes bibliographical references and index.
606 # 1 $a Marketing - Management - Research - Methodology. $3 136536
606 # 1 $a Qualitative research. $3 94527
676 $a 658.80072
700 1 $a Buber $b Renare $4 edited $3 136535
701 1 $a Gadner $b Johannes $4 edited $3 131105
701 1 $a Richards $b Lyn $4 edited $3 131107
801 0 $b 嶺東科技大學圖書館

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