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The 360 degree brand in Asia : creating more effective marketing communications

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	creating more effective marketing communications
作者:	BlairMark,
合作者:	MurphyMike,
合作者:	ArmstrongRichard,
出版地:	Singapore
出版者:	John Wiley & Sons;
出版年:	c2003
面頁冊數:	xvi, 215 p.ill. : 24 cm.;
標題:	Brand name products - Asia - Marketing. -
標題:	Communication in marketing - Asia. -
附註:	Includes index.
ISBN:	0-470-82057-8bound

The 360 degree brand in Asia : creating more effective marketing communications
Blair, Mark

The 360 degree brand in Asia : creating more effective marketing communications / Mark Blair, Richard Armstrong, Mike Murphy - Singapore : John Wiley & Sons, c2003. - xvi, 215 p. ; ill. ; 24 cm..
Includes index..
ISBN 0-470-82057-8
Brand name products - Asia - Marketing.Communication in marketing - Asia.

Murphy, Mike

The 360 degree brand in Asia : creating more effective marketing communications
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200 0 $a The 360 degree brand in Asia $e creating more effective marketing communications $f Mark Blair, Richard Armstrong, Mike Murphy
210 $a Singapore $d c2003 $c John Wiley & Sons
215 1 $a xvi, 215 p. $c ill. $d 24 cm.
300 $a Includes index.
606 # 1 $a Brand name products - Asia - Marketing. $3 136561
606 # 1 $a Communication in marketing - Asia. $3 136540
676 $a 658.80095
700 1 $a Blair $b Mark $3 136537
701 1 $a Murphy $b Mike $3 136539
701 1 $a Armstrong $b Richard $3 136538
801 0 $b 嶺東科技大學圖書館

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