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Market research in the Internet age : Leveraging the Internet for market measurement and consumer insight
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
Leveraging the Internet for market measurement and consumer insight
作者:
MonsterRobert W.,
合作者:
PettitRaymond C.,
出版地:
Singapore
出版者:
John Wiley & Sons (Asia);
出版年:
c2002
面頁冊數:
xxi, 306p.ill. : 24cm.;
標題:
Telemarketing. -
標題:
Marketing research. -
附註:
Includes index.
ISBN:
0-470-82064-0bound
Market research in the Internet age : Leveraging the Internet for market measurement and consumer insight
Monster, Robert W.
Market research in the Internet age
: Leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit - Singapore : John Wiley & Sons (Asia), c2002. - xxi, 306p. ; ill. ; 24cm..
Includes index..
ISBN 0-470-82064-0
Telemarketing.Marketing research.
Pettit, Raymond C.
Market research in the Internet age : Leveraging the Internet for market measurement and consumer insight
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