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Using qualitative research in advertising : strategies, techniques, and applications

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	strategies, techniques, and applications
[NT 47261] Author:	MorrisonMargaret A. ... [et al.],
[NT 47351] Place of Publication:	Thousand Oaks, Calif.
[NT 47263] Published:	Sage;
[NT 47352] Year of Publication:	c2002
[NT 47264] Description:	xi, 138p.ill. : 24cm.;
[NT 47266] Subject:	Advertising - Research. -
[NT 47266] Subject:	Market research - Methodology. -
[NT 47266] Subject:	Qualitative research. -
[NT 47265] Notes:	Includes bibliographical references(p.132-134) and index.
[NT 50961] ISBN:	0-7619-2599-6bound

Using qualitative research in advertising : strategies, techniques, and applications
Morrison, Margaret A. ... [et al.]

Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.] - Thousand Oaks, Calif. : Sage, c2002. - xi, 138p. ; ill. ; 24cm..
Includes bibliographical references(p.132-134) and index..
ISBN 0-7619-2599-6
Advertising - Research.Market research - Methodology.Qualitative research.

Using qualitative research in advertising : strategies, techniques, and applications
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200 0 $a Using qualitative research in advertising $e strategies, techniques, and applications $f Margaret A. Morrison ... [et al.]
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606 1 $a Market research - Methodology. $3 136662
606 1 $a Qualitative research. $3 94527
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801 0 $b 嶺東科技大學圖書館