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Rising tide : lessons from 165 years of brand building at Procter & Gamble

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	lessons from 165 years of brand building at Procter & Gamble
作者:	DyerDavis,
合作者:	DalzellFrederick,
合作者:	OlegarioRowena,
出版地:	Boston, Mass.
出版者:	Harvard Business School Press;
出版年:	c2004
面頁冊數:	x, 467 p., [16] p. of platesill. (some col.) : 25 cm.;
標題:	Brand name products - United States - Case studies. -
標題:	Product management - United States - Case studies. -
標題:	Soap trade - United States - History. -
標題:	Procter & Gamble Company - History. -
附註:	Includes bibliographical references (p. 429-453) and index.
ISBN:	1-59139-147-4bound

Rising tide : lessons from 165 years of brand building at Procter & Gamble
Dyer, Davis

Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario - Boston, Mass. : Harvard Business School Press, c2004. - x, 467 p., [16] p. of plates ; ill. (some col.) ; 25 cm..
Includes bibliographical references (p. 429-453) and index..
ISBN 1-59139-147-4
Brand name products - United States - Case studies.Product management - United States - Case studies.Soap trade - United States - History.Procter & Gamble Company - History.

Dalzell, Frederick

Rising tide : lessons from 165 years of brand building at Procter & Gamble
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801 0 $b 嶺東科技大學圖書館

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