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Basic marketing : a global-managerial approach

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a global-managerial approach
[NT 47261] Author:	McCarthyE. Jerome,
[NT 47353] Alternative Intellectual Responsibility:	PerreaultWilliam D.,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Irwin/McGraw-Hill;
[NT 47352] Year of Publication:	c1999
[NT 50960] Edition:	13th ed.
[NT 47264] Description:	xxiv, 791,[30]p.col. ill., col. port : 28cm.;
[NT 47298] Series:	The Irwin series in marketing
[NT 47266] Subject:	Export marketing - management. -
[NT 47266] Subject:	Marketing - Management - United States. -
[NT 47266] Subject:	Marketing - Management. -
[NT 47265] Notes:	International edition.
[NT 50961] ISBN:	0-07-115833-2pbk.

Basic marketing : a global-managerial approach
McCarthy, E. Jerome

Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault - 13th ed.. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 791,[30]p. ; col. ill., col. port ; 28cm.. - (The Irwin series in marketing).
International edition.Includes indexes..
ISBN 0-07-115833-2
Export marketing - management.Marketing - Management - United States.Marketing - Management.

Perreault, William D.

Basic marketing : a global-managerial approach
LDR:00540nam 2200169 450 001 141559
010 1 $a 0-07-115833-2 $b pbk.
100 $a 20100306 1999 0chiy09 e
101 0 $a eng
200 0 $a Basic marketing $e a global-managerial approach $f E. Jerome McCarthy, William D. Perreault
205 $a 13th ed.
210 $a Boston $d c1999 $c Irwin/McGraw-Hill
215 1 $a xxiv, 791,[30]p. $c col. ill., col. port $d 28cm.
225 0 # $a The Irwin series in marketing
300 $a International edition.
300 $a Includes indexes.
606 # 1 $a Export marketing - management. $3 70832
606 # 1 $a Marketing - Management - United States. $3 142286
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a McCarthy $b E. Jerome $3 33352
701 1 $a Perreault $b William D. $3 33353
801 0 $b 嶺東科技大學圖書館

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