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Marketing and the bottom line : the marketing metrics to pump up cash flow

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the marketing metrics to pump up cash flow
[NT 47261] Author:	AmblerTim,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	FT Prentice Hall;
[NT 47352] Year of Publication:	2003
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xiv, 320 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing - Cost effectiveness - Measurement. -
[NT 47266] Subject:	Corporate profits. -
[NT 47265] Notes:	Previous ed.: 2000.
[NT 50961] ISBN:	0-273-66194-9bound

Marketing and the bottom line : the marketing metrics to pump up cash flow
Ambler, Tim

Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler - 2nd ed.. - London : FT Prentice Hall, 2003. - xiv, 320 p. ; ill. ; 24 cm..
Previous ed.: 2000.Includes bibliographical references and index..
ISBN 0-273-66194-9
Marketing - Cost effectiveness - Measurement.Corporate profits.

Marketing and the bottom line : the marketing metrics to pump up cash flow
LDR:00533pam2 2200169 450 001 141587
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010 1 $a 0-273-66194-9 $b bound $d NT＄1158.0
100 $a 20100306d2003 k y0engy01 b
101 0 $a eng
200 0 $a Marketing and the bottom line $e the marketing metrics to pump up cash flow $f Tim Ambler
205 $a 2nd ed.
210 $a London $d 2003 $c FT Prentice Hall
215 1 $a xiv, 320 p. $c ill. $d 24 cm.
300 $a Previous ed.: 2000.
300 $a Includes bibliographical references and index.
606 1 $a Marketing - Cost effectiveness - Measurement. $3 142294
606 1 $a Corporate profits. $3 103950
676 $a 658.802
700 1 $a Ambler $b Tim $3 142293
801 0 $b 嶺東科技大學圖書館

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