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Global marketing management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	KeeganWarren J.,
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	Prentice-Hall International, Inc.;
[NT 47352] Year of Publication:	c1995
[NT 50960] Edition:	5th ed.
[NT 47264] Description:	xix, 828p.ill. : 24cm.;
[NT 47266] Subject:	Export marketing - Management - Case studies. -
[NT 47266] Subject:	Export marketing - Management. -
[NT 47265] Notes:	Includes bibliographical references and indexes.
[NT 50961] ISBN:	0-13-297186-0pbk.

Global marketing management
Keegan, Warren J.

Global marketing management / Warren J. Keegan - 5th ed.. - Upper Saddle River, N.J. : Prentice-Hall International, Inc., c1995. - xix, 828p. ; ill. ; 24cm..
Includes bibliographical references and indexes..
ISBN 0-13-297186-0
Export marketing - Management - Case studies.Export marketing - Management.

Global marketing management
LDR:00462nam2 2200157 450 001 141593
009 00130559
010 1 $a 0-13-297186-0 $b pbk.
100 $a 20100306d2010 m y0engy01 b
101 0 $a eng
200 0 $a Global marketing management $f Warren J. Keegan
205 $a 5th ed.
210 $a Upper Saddle River, N.J. $d c1995 $c Prentice-Hall International, Inc.
215 1 $a xix, 828p. $c ill. $d 24cm.
300 $a Includes bibliographical references and indexes.
606 1 $a Export marketing - Management - Case studies. $3 21224
606 1 $a Export marketing - Management. $3 9297
676 $a 658.848
700 1 $a Keegan $b Warren J. $3 21223
801 0 $b 嶺東科技大學圖書館

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