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Marketing management : concepts, practice and cases

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	concepts, practice and cases
[NT 47261] Author:	HaasRobert W.,
[NT 47353] Alternative Intellectual Responsibility:	WotrubaThomas R.,
[NT 47351] Place of Publication:	Plano, Tex.
[NT 47263] Published:	Business Publications, Inc. ; Taichung : 宏明;
[NT 47352] Year of Publication:	1984
[NT 47264] Description:	xiv, 513p.ill. : 24cm.;
[NT 47266] Subject:	Marketing - Management. -
[NT 47265] Notes:	Includes bibliographical references and indexes.
[NT 50961] ISBN:	0-256-02956-3bound

Marketing management : concepts, practice and cases
Haas, Robert W.

Marketing management : concepts, practice and cases / Robert W. Haas, Thomas R. Wotruba - Plano, Tex. : Business Publications, Inc. ; Taichung : 宏明, 1984. - xiv, 513p. ; ill. ; 24cm..
Includes bibliographical references and indexes..
ISBN 0-256-02956-3
Marketing - Management.

Wotruba, Thomas R.

Marketing management : concepts, practice and cases
LDR:00442nam2 2200133 450 001 148356
010 1 $a 0-256-02956-3 $b bound
100 $a 20100306d1984 m y0engy01 b
101 0 $a eng
200 0 $a Marketing management $e concepts, practice and cases $f Robert W. Haas, Thomas R. Wotruba
210 $a Plano, Tex. $d 1984 $c Business Publications, Inc. ; Taichung : 宏明
215 1 $a xiv, 513p. $c ill. $d 24cm.
300 $a Includes bibliographical references and indexes.
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Haas $b Robert W. $3 70813
701 1 $a Wotruba $b Thomas R. $3 148826
801 0 $b 嶺東科技大學圖書館

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