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Marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	LambCharles W.,
[NT 47353] Alternative Intellectual Responsibility:	McDanielCarl,
[NT 47353] Alternative Intellectual Responsibility:	HairJoseph F.,
[NT 47351] Place of Publication:	Cincinnati, Ohio
[NT 47263] Published:	South-Western College Publishing;
[NT 47352] Year of Publication:	c1998
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xxxviii, 693p.col. ill. : 29cm.;
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Marketing. -
[NT 47265] Notes:	Includes indexes.
[NT 50961] ISBN:	0-538-87011-7bound

Marketing
Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel - 4th ed.. - Cincinnati, Ohio : South-Western College Publishing, c1998. - xxxviii, 693p. ; col. ill. ; 29cm..
Includes indexes..
ISBN 0-538-87011-7
Marketing - Management.Marketing.

McDaniel, Carl

Marketing
LDR:00422nam 2200145 450 001 148360
010 1 $a 0-538-87011-7 $b bound
100 $a 20100306 1998 0chiy09 e
101 0 $a eng
200 0 $a Marketing $f Charles W. Lamb, Joseph F. Hair, Carl McDaniel
205 $a 4th ed.
210 $a Cincinnati, Ohio $d c1998 $c South-Western College Publishing
215 1 $a xxxviii, 693p. $c col. ill. $d 29cm.
300 $a Includes indexes.
606 # 1 $a Marketing - Management. $3 33381
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Lamb $b Charles W. $3 82441
701 1 $a McDaniel $b Carl $3 82443
701 1 $a Hair $b Joseph F. $3 82442
801 0 $b 嶺東科技大學圖書館

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