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Direct marketing management

Record Type:	Language materials, printed : monographic
Author:	RobertsMary Lou,
Alternative Intellectual Responsibility:	BergerPaul D.,
Place of Publication:	Englewood Cliffs, N. J.
Published:	Prentice-Hall International, Inc.;
Year of Publication:	c1989
Description:	xxii, 501p.ill. : 24cm.;
Subject:	Direct marketing. -
Notes:	Includes index.
ISBN:	0-13-214958-3pbk.

Direct marketing management
Roberts, Mary Lou

Direct marketing management / Mary Lou Roberts, Paul D. Berger - Englewood Cliffs, N. J. : Prentice-Hall International, Inc., c1989. - xxii, 501p. ; ill. ; 24cm..
Includes index..
ISBN 0-13-214958-3
Direct marketing.

Berger, Paul D.

Direct marketing management
LDR:00399nam0 2200133 450 001 148389
010 1 $a 0-13-214958-3 $b pbk.
100 $a 20100306d1989 y0engy09 e
101 0 $a eng
200 0 $a Direct marketing management $f Mary Lou Roberts, Paul D. Berger
210 $a Englewood Cliffs, N. J. $d c1989 $c Prentice-Hall International, Inc.
215 1 $a xxii, 501p. $c ill. $d 24cm.
300 $a Includes index.
606 # 1 $a Direct marketing. $3 33391
676 $a 658.84
700 1 $a Roberts $b Mary Lou $3 148839
701 1 $a Berger $b Paul D. $3 119286
801 0 $b 嶺東科技大學圖書館

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