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Global marketing and advertising : understanding cultural paradoxes

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	understanding cultural paradoxes
[NT 47261] Author:	MooijMarieke de,
[NT 47351] Place of Publication:	Thousand Oaks
[NT 47263] Published:	Sage Publications;
[NT 47352] Year of Publication:	c2005
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xvi, 269p.ill. : 26cm.;
[NT 47266] Subject:	Consumer behavior - Cross-cultural studies. -
[NT 47266] Subject:	Advertising - Cross-cultural studies. -
[NT 47266] Subject:	Target marketing - Cross-cultural studies. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	1-4129-1476-0pbk.

Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke de

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij - 2nd ed.. - Thousand Oaks : Sage Publications, c2005. - xvi, 269p. ; ill. ; 26cm..
Includes index..
ISBN 1-4129-1476-0
Consumer behavior - Cross-cultural studies.Advertising - Cross-cultural studies.Target marketing - Cross-cultural studies.

Global marketing and advertising : understanding cultural paradoxes
LDR:00470nam 2200157 450 001 156415
009 00145563
010 1 $a 1-4129-1476-0 $b pbk. $d NT＄1769.0
100 $a 20100306 2005 0chiy09 e
101 0 $a eng
200 0 $a Global marketing and advertising $e understanding cultural paradoxes $f Marieke de Mooij
205 $a 2nd ed.
210 $a Thousand Oaks $d c2005 $c Sage Publications
215 1 $a xvi, 269p. $c ill. $d 26cm.
300 $a Includes index.
606 1 $a Consumer behavior - Cross-cultural studies. $3 157543
606 1 $a Advertising - Cross-cultural studies. $3 109229
606 1 $a Target marketing - Cross-cultural studies. $3 157542
676 $a 658.802
700 1 $a Mooij $b Marieke de $3 157541
801 0 $b 嶺東科技大學圖書館

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