嶺東科技大學 |

登入

回首頁

Value-based marketing : marketing strategies for corporate growth and shareholder value

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	marketing strategies for corporate growth and shareholder value
作者:	DoylePeter,
出版地:	Chichester
出版者:	John Wiley & Sons, Ltd;
出版年:	2004
面頁冊數:	xii, 370p.ill.(some col.), por : 26cm.;
標題:	Corporations - Valuation. -
標題:	Marketing - Management. -
附註:	Includes index.
ISBN:	0-471-87727-1bound

Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter

Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle - Chichester : John Wiley & Sons, Ltd, 2004. - xii, 370p. ; ill.(some col.), por ; 26cm..
Includes index..
ISBN 0-471-87727-1
Corporations - Valuation.Marketing - Management.

Value-based marketing : marketing strategies for corporate growth and shareholder value
LDR:00472nam 2200145 450 001 156423
009 00140279
010 1 $a 0-471-87727-1 $b bound $d NT＄1529.0
100 $a 20100306 2004 0chiy09 e
101 0 $a eng
200 0 $a Value-based marketing $e marketing strategies for corporate growth and shareholder value $f Peter Doyle
210 $a Chichester $d 2004 $c John Wiley & Sons, Ltd
215 1 $a xii, 370p. $c ill.(some col.), por $d 26cm.
300 $a Includes index.
606 1 $a Corporations - Valuation. $3 77212
606 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Doyle $b Peter $3 99028
801 0 $b 嶺東科技大學圖書館