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The profit impact of marketing strategy project : retrospect and prospects

Record Type:	Language materials, printed : monographic
Title Information:	retrospect and prospects
Author:	FarrisPaul W.,
Alternative Intellectual Responsibility:	MooreMichael J.,
Place of Publication:	Cambridge, UK
Published:	Cambridge University Press;
Year of Publication:	2004
Description:	xvii, 307p.ill. : 24cm.;
Subject:	Strategic planning. -
Subject:	Marketing - Management. -
Notes:	Includes bibliographical references and indexes.
ISBN:	0-521-84053-8bound

The profit impact of marketing strategy project : retrospect and prospects
Farris, Paul W.

The profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris, Michael J. Moore - Cambridge, UK : Cambridge University Press, 2004. - xvii, 307p. ; ill. ; 24cm..
Includes bibliographical references and indexes..
ISBN 0-521-84053-8
Strategic planning.Marketing - Management.

Moore, Michael J.

The profit impact of marketing strategy project : retrospect and prospects
LDR:00488nam 2200133 450 001 156430
010 1 $a 0-521-84053-8 $b bound $d NT$2288
100 $a 20100306 2004 0chiy09 e
101 0 $a eng
200 0 $a The profit impact of marketing strategy project $e retrospect and prospects $f edited by Paul W. Farris, Michael J. Moore
210 $a Cambridge, UK $d 2004 $c Cambridge University Press
215 1 $a xvii, 307p. $c ill. $d 24cm.
300 $a Includes bibliographical references and indexes.
606 # 1 $a Strategic planning. $3 61381
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.802
700 1 $a Farris $b Paul W. $4 edited $3 157490
701 1 $a Moore $b Michael J. $4 edited $3 157491
801 0 $b 嶺東科技大學圖書館

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