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Business marketing management : a strategic view of industrial and organizational markets

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a strategic view of industrial and organizational markets
作者:	HuttMichael D.,
合作者:	SpehThomas W.,
出版地:	Australia
出版者:	Thomson;
出版年:	c2004
版本:	8th ed.
面頁冊數:	xxx, 714p.ill. : 26cm.;
標題:	Industrial marketing - Management - Case studies. -
附註:	Includes index.
ISBN:	0-324-19043-3bound

Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 8th ed.. - Australia : Thomson, c2004. - xxx, 714p. ; ill. ; 26cm..
Includes index..
ISBN 0-324-19043-3
Industrial marketing - Management - Case studies.

Speh, Thomas W.

Business marketing management : a strategic view of industrial and organizational markets
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