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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	understanding the CEO's agenda for driving growth and innovation
作者:	KumarNirmalya,
出版地:	Boston, Mass.
出版者:	Harvard Business School Press;
出版年:	c2004
面頁冊數:	xv, 270p.ill. : 24 cm.;
標題:	Strategic planning. -
標題:	Marketing. -
附註:	Includes index.
ISBN:	1-59139-210-1bound

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Kumar, Nirmalya

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar - Boston, Mass. : Harvard Business School Press, c2004. - xv, 270p. ; ill. ; 24 cm..
Includes index..
ISBN 1-59139-210-1
Strategic planning.Marketing.

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
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801 0 $b 嶺東科技大學圖書館