嶺東科技大學 |

[NT 42591] Language: 簡体中文

[NT 5480] Login

[NT 59466] Create an account

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

How brands become icons : the principles of cultural branding

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the principles of cultural branding
[NT 47261] Author:	HoltDouglas B.,
[NT 47351] Place of Publication:	Boston, Mass.
[NT 47263] Published:	Harvard Business School Press;
[NT 47352] Year of Publication:	c2004
[NT 47264] Description:	xiii, 265p.ill. : 24cm.;
[NT 47266] Subject:	Popular culture. -
[NT 47266] Subject:	Business names. -
[NT 47266] Subject:	Brand name products. -
[NT 47265] Notes:	Includes bibliographical references(p.245-249) and index.
[NT 50961] ISBN:	1-57851-774-5bound

How brands become icons : the principles of cultural branding
Holt, Douglas B.

How brands become icons : the principles of cultural branding / Douglas B. Holt - Boston, Mass. : Harvard Business School Press, c2004. - xiii, 265p. ; ill. ; 24cm..
Includes bibliographical references(p.245-249) and index..
ISBN 1-57851-774-5
Popular culture.Business names.Brand name products.

How brands become icons : the principles of cultural branding
LDR:00482nam2 2200145 450 001 156447
009 00145082
010 1 $a 1-57851-774-5 $b bound $d NT＄958.0
100 $a 20100306d1911 m y0engy01 b
101 0 $a eng
200 0 $a How brands become icons $e the principles of cultural branding $f Douglas B. Holt
210 $a Boston, Mass. $d c2004 $c Harvard Business School Press
215 1 $a xiii, 265p. $c ill. $d 24cm.
300 $a Includes bibliographical references(p.245-249) and index.
606 1 $a Popular culture. $3 132166
606 1 $a Business names. $3 136596
606 1 $a Brand name products. $3 89639
676 $a 658.827
700 1 $a Holt $b Douglas B. $3 157528
801 0 $b 嶺東科技大學圖書館

[NT 59758] based on 0 [NT 59757] review(s)

[NT 42818] Items

1 [NT 46296] records • [NT 5501] Pages 1 •
1

[NT 5000115] Inventory Number

[NT 7898] Location Name

[NT 7947] Item Class

[NT 33989] Material type

[NT 43385] Call number

[NT 5501238] Usage Class

[NT 45600] Loan Status

[NT 48088] No. of reservations

[NT 52971] Opac note

[NT 46641] Attachments

218594

總館A區6F

一般流通

一般圖書

658.827 H758

一般使用(Normal)

[NT 41737] On shelf

0

1 [NT 46296] records • [NT 5501] Pages 1 •
1

[NT 59725] Reviews

[NT 59886] Add a review [NT 59885] and share your thoughts with other readers

Export

[NT 5501410] pickup library

[NT 48336] Change password

[NT 5480] Login