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Advertising and promotion : communicating brands

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	communicating brands
作者:	HackleyChris,
出版地:	London
出版者:	Sage Publications;
出版年:	2005
面頁冊數:	[2], 264p.col. ill. : 25cm.;
標題:	Advertising - Brand name products. -
標題:	Sales promotion. -
標題:	Advertising - Social aspects. -
標題:	Advertising. -
附註:	Includes bibliographical references (p.[239]-246) and index.
ISBN:	0-7619-4154-1pbk.

Advertising and promotion : communicating brands
Hackley, Chris

Advertising and promotion : communicating brands / Chris Hackley - London : Sage Publications, 2005. - [2], 264p. ; col. ill. ; 25cm..
Includes bibliographical references (p.[239]-246) and index..
ISBN 0-7619-4154-1
Advertising - Brand name products.Sales promotion.Advertising - Social aspects.Advertising.

Advertising and promotion : communicating brands
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010 1 $a 0-7619-4154-1 $b pbk. $d NT＄1421.0
100 $a 20100306 2005 0chiy09 e
101 0 $a eng
200 0 $a Advertising and promotion $e communicating brands $f Chris Hackley
210 $a London $d 2005 $c Sage Publications
215 1 $a [2], 264p. $c col. ill. $d 25cm.
300 $a Includes bibliographical references (p.[239]-246) and index.
606 1 $a Advertising - Brand name products. $3 98976
606 1 $a Sales promotion. $3 70835
606 1 $a Advertising - Social aspects. $3 109232
606 1 $a Advertising. $3 33380
676 $a 659.1
700 1 $a Hackley $b Chris $3 157147
801 0 $b 嶺東科技大學圖書館

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