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Revealing the corporation : Perspective on identity, image, reputation, corporate branding, and corporate-level marketing.

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	Perspective on identity, image, reputation, corporate branding, and corporate-level marketing.
[NT 47261] Author:	BalmerJohn M. T.,
[NT 47353] Alternative Intellectual Responsibility:	GreyserStephen A.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2004
[NT 47264] Description:	xviii, 365p.ill. : 25cm.;
[NT 47266] Subject:	Business names. -
[NT 47266] Subject:	Corporate image. -
[NT 47266] Subject:	Corporations. -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	0-415-28421-Xpbk.

Revealing the corporation : Perspective on identity, image, reputation, corporate branding, and corporate-level marketing.
Balmer, John M. T.

Revealing the corporation : Perspective on identity, image, reputation, corporate branding, and corporate-level marketing. / John M. T. Balmer, Stephen A. Greyser - London : Routledge, 2004. - xviii, 365p. ; ill. ; 25cm..
Includes bibliographical references and index..
ISBN 0-415-28421-X
Business names.Corporate image.Corporations.

Greyser, Stephen A.

Revealing the corporation : Perspective on identity, image, reputation, corporate branding, and corporate-level marketing.
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801 0 $b 嶺東科技大學圖書館