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Consumer-centric category management : How to increase profits by managing categories based on consumer needs

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	How to increase profits by managing categories based on consumer needs
合作者:	KarolefskiJohn,
合作者:	HellerAl,
團體作者:	AC Nielsen
出版地:	Hoboken, N. J.
出版者:	John Wiley & Sons, Inc.;
出版年:	c2006
面頁冊數:	xi, 356 p.ill. : 24 cm.;
標題:	Retail trade - Management. -
標題:	Consumers' preferences. -
附註:	Includes index.
ISBN:	0-471-70359-1bound

Consumer-centric category management : How to increase profits by managing categories based on consumer needs
AC Nielsen

Consumer-centric category management : How to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller - Hoboken, N. J. : John Wiley & Sons, Inc., c2006. - xi, 356 p. ; ill. ; 24 cm..
Includes index..
ISBN 0-471-70359-1
Retail trade - Management.Consumers' preferences.

Karolefski, John

Consumer-centric category management : How to increase profits by managing categories based on consumer needs
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