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Creative marketing : an extended metaphor for marketing in a new age

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an extended metaphor for marketing in a new age
作者:	FillisIan,
合作者:	RentschlerRuth,
出版地:	Hampshire
出版者:	Palgrave Macmillan;
出版年:	2006
面頁冊數:	xi, 161 p.ill. : 23 cm.;
標題:	Entrepreneurship. -
標題:	Originality. -
標題:	Creative thinking. -
標題:	Creative ability in business. -
標題:	Marketing. -
附註:	Includes bibliographical references(p.141-157) and index.
ISBN:	1-4039-4190-4bound

Creative marketing : an extended metaphor for marketing in a new age
Fillis, Ian

Creative marketing : an extended metaphor for marketing in a new age / Ian Fillis, Ruth Rentschler - Hampshire : Palgrave Macmillan, 2006. - xi, 161 p. ; ill. ; 23 cm..
Includes bibliographical references(p.141-157) and index..
ISBN 1-4039-4190-4
Entrepreneurship.Originality.Creative thinking.Creative ability in business.Marketing.

Rentschler, Ruth

Creative marketing : an extended metaphor for marketing in a new age
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801 0 $b 嶺東科技大學圖書館

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