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Converting customer value : from retention to profit

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	from retention to profit
作者:	MurphyJ. A. ... [et al.],
出版地:	West Sussex
出版者:	John Wiley & Sons;
出版年:	c2006
面頁冊數:	xxviii, 388p.ill. : 24cm.;
標題:	Relationship marketing. -
標題:	Business planning. -
標題:	Customer relations - Management. -
附註:	Includes bibliographical references(p.[373]-380) and index.
ISBN:	0-470-01634-5bound

Converting customer value : from retention to profit
Murphy, J. A. ... [et al.]

Converting customer value : from retention to profit / J. A. Murphy ... [et al.] - West Sussex : John Wiley & Sons, c2006. - xxviii, 388p. ; ill. ; 24cm..
Includes bibliographical references(p.[373]-380) and index..
ISBN 0-470-01634-5
Relationship marketing.Business planning.Customer relations - Management.

Converting customer value : from retention to profit
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200 0 $a Converting customer value $e from retention to profit $f J. A. Murphy ... [et al.]
210 $a West Sussex $d c2006 $c John Wiley & Sons
215 1 $a xxviii, 388p. $c ill. $d 24cm.
300 $a Includes bibliographical references(p.[373]-380) and index.
606 1 $a Relationship marketing. $3 82410
606 1 $a Business planning. $3 82175
606 1 $a Customer relations - Management. $3 109148
676 $a 658.812
700 1 $a Murphy $b J. A. ... [et al.] $3 165841
801 0 $b 嶺東科技大學圖書館

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