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Sales forecasting management : a demand management approach

Record Type:	Language materials, printed : monographic
Title Information:	a demand management approach
Author:	MentzerJohn T.,
Alternative Intellectual Responsibility:	MoonMark A.,
Place of Publication:	Thousand Oaks
Published:	Sage Publications;
Year of Publication:	c2005
Edition:	2nd ed.
Description:	xv, 347p.ill. : 23 cm.;
標題:	Marketing research - Management. -
標題:	Sales forecasting - Management. -
附註:	Includes bibliographical references(p.331-335) and index.
ISBN:	1-4129-0571-0pbk.

Sales forecasting management : a demand management approach
Mentzer, John T.

Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon - 2nd ed.. - Thousand Oaks : Sage Publications, c2005. - xv, 347p. ; ill. ; 23 cm..
Includes bibliographical references(p.331-335) and index..
ISBN 1-4129-0571-0
Marketing research - Management.Sales forecasting - Management.

Moon, Mark A.

Sales forecasting management : a demand management approach
LDR:00492nam 2200145 450 001 164422
010 1 $a 1-4129-0571-0 $b pbk. $d NT$1966
100 $a 20100306 2005 0chiy09 e
101 0 $a eng
200 0 $a Sales forecasting management $e a demand management approach $f John T. Mentzer, Mark A. Moon
205 $a 2nd ed.
210 $a Thousand Oaks $d c2005 $c Sage Publications
215 1 $a xv, 347p. $c ill. $d 23 cm.
300 $a Includes bibliographical references(p.331-335) and index.
606 # 1 $a Marketing research - Management. $3 165844
606 # 1 $a Sales forecasting - Management. $3 165843
676 $a 658.818
700 1 $a Mentzer $b John T. $3 33357
701 1 $a Moon $b Mark A. $3 165842
801 0 $b 嶺東科技大學圖書館

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