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Big winners and big lisers : the 4 secrets of long-term business success and failure

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the 4 secrets of long-term business success and failure
[NT 47261] Author:	MarcusAlfred A.,
[NT 47351] Place of Publication:	Upper Saddle River, N. J.
[NT 47263] Published:	Wharton School Publishing;
[NT 47352] Year of Publication:	c2006
[NT 47264] Description:	xxv, 396p.ill., port. : 24cm.;
[NT 47266] Subject:	Management. -
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	Business failures. -
[NT 47266] Subject:	Corporations - Case studies. -
[NT 47266] Subject:	Industrial management - Case studies. -
[NT 47266] Subject:	Success in business - Case studies. -
[NT 47265] Notes:	Includes bibliographical references (p. 345-369) and index.
[NT 50961] ISBN:	0-13-145132-4bound

Big winners and big lisers : the 4 secrets of long-term business success and failure
Marcus, Alfred A.

Big winners and big lisers : the 4 secrets of long-term business success and failure / Alfred A. Marcus - Upper Saddle River, N. J. : Wharton School Publishing, c2006. - xxv, 396p. ; ill., port. ; 24cm..
Includes bibliographical references (p. 345-369) and index..
ISBN 0-13-145132-4
Management.Strategic planning.Business failures.Corporations - Case studies.Industrial management - Case studies.Success in business - Case studies.

Big winners and big lisers : the 4 secrets of long-term business success and failure
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606 # 1 $a Success in business - Case studies. $3 89505
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801 0 $b 嶺東科技大學圖書館