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Identity and strategy : how individual visions enable the design of a market strategy that works

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how individual visions enable the design of a market strategy that works
[NT 47261] Author:	RughaseOlaf G.,
[NT 47351] Place of Publication:	Cheltenham, UK
[NT 47263] Published:	Edward Elgar;
[NT 47352] Year of Publication:	2006
[NT 47264] Description:	xviii, 232p.ill. : 24cm.;
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	Corporate culture. -
[NT 47266] Subject:	Organizational change. -
[NT 47266] Subject:	Marketing. -
[NT 47265] Notes:	Includes bibliographical references(p.196-219) and index.
[NT 50961] ISBN:	1-84542-310-0bound
[NT 50961] ISBN:	9781845423100bound

Identity and strategy : how individual visions enable the design of a market strategy that works
Rughase, Olaf G.

Identity and strategy : how individual visions enable the design of a market strategy that works / Olaf G. Rughase - Cheltenham, UK : Edward Elgar, 2006. - xviii, 232p. ; ill. ; 24cm..
Includes bibliographical references(p.196-219) and index..
ISBN 1-84542-310-0ISBN 9781845423100
Strategic planning.Corporate culture.Organizational change.Marketing.

Identity and strategy : how individual visions enable the design of a market strategy that works
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200 0 $a Identity and strategy $e how individual visions enable the design of a market strategy that works $f Olaf G. Rughase
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215 1 $a xviii, 232p. $c ill. $d 24cm.
300 $a Includes bibliographical references(p.196-219) and index.
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606 1 $a Corporate culture. $3 48297
606 1 $a Organizational change. $3 52756
606 1 $a Marketing. $3 21195
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700 1 $a Rughase $b Olaf G. $3 173075
801 0 $b 嶺東科技大學圖書館