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Marketing metrics : 50+ metrics every executive should master

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	50+ metrics every executive should master
[NT 47261] Author:	FarrisPaul W. ... [et al.],
[NT 47351] Place of Publication:	Upper Saddle River, N. J.
[NT 47263] Published:	Wharton School Publishing;
[NT 47352] Year of Publication:	c2006
[NT 47264] Description:	xvi, 359p.ill. : 24cm.;
[NT 47266] Subject:	Marketing - Mathematical models. -
[NT 47266] Subject:	Marketing research. -
[NT 47265] Notes:	Includes bibliographical references (p. 335-337) and index.
[NT 50961] ISBN:	0-13-187370-9bound

Marketing metrics : 50+ metrics every executive should master
Farris, Paul W. ... [et al.]

Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.] - Upper Saddle River, N. J. : Wharton School Publishing, c2006. - xvi, 359p. ; ill. ; 24cm..
Includes bibliographical references (p. 335-337) and index..
ISBN 0-13-187370-9
Marketing - Mathematical models.Marketing research.

Marketing metrics : 50+ metrics every executive should master
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100 $a 20100306 2006 0chiy09 e
101 0 $a eng
200 0 $a Marketing metrics $e 50+ metrics every executive should master $f Paul W. Farris ... [et al.]
210 $a Upper Saddle River, N. J. $d c2006 $c Wharton School Publishing
215 1 $a xvi, 359p. $c ill. $d 24cm.
300 $a Includes bibliographical references (p. 335-337) and index.
606 1 $a Marketing - Mathematical models. $3 89650
606 1 $a Marketing research. $3 52819
676 $a 658.83
700 1 $a Farris $b Paul W. ... [et al.] $3 173079
801 0 $b 嶺東科技大學圖書館

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