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The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to succeed in the biggest market opportunity of the next 50 years
[NT 47261] Author:	MahajanVijay,
[NT 47353] Alternative Intellectual Responsibility:	GuntherRobert,
[NT 47353] Alternative Intellectual Responsibility:	BangaKamini,
[NT 47351] Place of Publication:	Upper Saddle River, N. J.
[NT 47263] Published:	Wharton School Publishing;
[NT 47352] Year of Publication:	c2006
[NT 47264] Description:	xxvii, 224p.ill. : 24cm.;
[NT 47266] Subject:	International business enterprises - Developing countries. -
[NT 47266] Subject:	Export marketing - Developing countries. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-13-148907-0bound

The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
Mahajan, Vijay

The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years / Vijay Mahajan, Kamini Banga, Robert Gunther - Upper Saddle River, N. J. : Wharton School Publishing, c2006. - xxvii, 224p. ; ill. ; 24cm..
Includes index..
ISBN 0-13-148907-0
International business enterprises - Developing countries.Export marketing - Developing countries.

Gunther, Robert

The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
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