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Financial services marketing : an international guide to principles and practice

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an international guide to principles and practice
作者:	EnnewChristine T.,
合作者:	WaiteNigel,
出版地:	Amsterdam
出版者:	Elsevier;
出版年:	c2007
面頁冊數:	xvi, 400p.ill. : 25 cm.;
標題:	Financial services industry - Marketing. -
附註:	Includes bibliographical references(p.[381]-389) and index.
ISBN:	0-7506-6997-7pbk.
ISBN:	9780750669979pbk.

Financial services marketing : an international guide to principles and practice
Ennew, Christine T.

Financial services marketing : an international guide to principles and practice / Christine T. Ennew, Nigel Waite - Amsterdam : Elsevier, c2007. - xvi, 400p. ; ill. ; 25 cm..
Includes bibliographical references(p.[381]-389) and index..
ISBN 0-7506-6997-7ISBN 9780750669979
Financial services industry - Marketing.

Waite, Nigel

Financial services marketing : an international guide to principles and practice
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