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Media promotion and marketing for broadcasting, cable and the Internet

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	EastmanSusan Tyler,
[NT 47353] Alternative Intellectual Responsibility:	KleinRobert A.,
[NT 47353] Alternative Intellectual Responsibility:	FergusonDouglas A.,
[NT 47351] Place of Publication:	Amsterdam
[NT 47263] Published:	Focal Press;
[NT 47352] Year of Publication:	c2006
[NT 50960] Edition:	5th ed.
[NT 47264] Description:	xiv, 335p.ill. : 23cm.;
[NT 47266] Subject:	Cable television - Marketing. -
[NT 47266] Subject:	Radio broadcasting - Marketing. -
[NT 47266] Subject:	Television broadcasting - Marketing. -
[NT 47265] Notes:	Includes bibliographical references (p.321-323) and index.
[NT 50961] ISBN:	9780240807621pbk.

Media promotion and marketing for broadcasting, cable and the Internet
Eastman, Susan Tyler

Media promotion and marketing for broadcasting, cable and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein - 5th ed.. - Amsterdam : Focal Press, c2006. - xiv, 335p. ; ill. ; 23cm..
Includes bibliographical references (p.321-323) and index..
ISBN 9780240807621
Cable television - Marketing.Radio broadcasting - Marketing.Television broadcasting - Marketing.

Klein, Robert A.

Media promotion and marketing for broadcasting, cable and the Internet
LDR:00542nam0 2200145 450 001 176873
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101 0 $a eng
200 0 $a Media promotion and marketing for broadcasting, cable and the Internet $f edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
205 $a 5th ed.
210 $a Amsterdam $d c2006 $c Focal Press
215 1 $a xiv, 335p. $c ill. $d 23cm.
300 $a Includes bibliographical references (p.321-323) and index.
606 # 1 $a Cable television - Marketing. $3 177788
606 # 1 $a Radio broadcasting - Marketing. $3 177787
606 # 1 $a Television broadcasting - Marketing. $3 177786
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700 1 $a Eastman $b Susan Tyler $4 edited $3 177784
701 1 $a Klein $b Robert A. $4 edited $3 103695
701 1 $a Ferguson $b Douglas A. $4 edited $3 177785
801 0 $b 嶺東科技大學圖書館

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