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Measuring marketing : 103 key metrics every marketer needs

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	103 key metrics every marketer needs
作者:	DavisJohn,
出版地:	Singapore
出版者:	John Wiley & Sons (Asia) Pte Ltd;
出版年:	c2007
面頁冊數:	xvii, 408p.ill. : 26cm.;
標題:	Marketing - Evaluation. -
標題:	Marketing research. -
附註:	Includes bibliographical references and index.
ISBN:	0-470-82132-9pbk.
ISBN:	9780470821329pbk.

Measuring marketing : 103 key metrics every marketer needs
Davis, John

Measuring marketing : 103 key metrics every marketer needs / John Davis - Singapore : John Wiley & Sons (Asia) Pte Ltd, c2007. - xvii, 408p. ; ill. ; 26cm..
Includes bibliographical references and index..
ISBN 0-470-82132-9ISBN 9780470821329
Marketing - Evaluation.Marketing research.

Measuring marketing : 103 key metrics every marketer needs
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200 0 $a Measuring marketing $e 103 key metrics every marketer needs $f John Davis
210 $a Singapore $d c2007 $c John Wiley & Sons (Asia) Pte Ltd
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801 0 $b 嶺東科技大學圖書館

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