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Tourism marketing for cities and towns : using branding and events to attract tourists

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	using branding and events to attract tourists
作者:	KolbBonita M.,
出版地:	Amsterdam
出版者:	Elsevier;
出版年:	c2006
面頁冊數:	xvi, 310 p.ill. : 23 cm.;
標題:	City promotion. -
標題:	Tourism - Marketing. -
ISBN:	0-7506-7945-Xpbk.
ISBN:	978-0-7506-7945-9pbk.
ISBN:	978-1-138-13351-8bound

Tourism marketing for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.

Tourism marketing for cities and towns : using branding and events to attract tourists / Bonita M. Kolb - Amsterdam : Elsevier, c2006. - xvi, 310 p. ; ill. ; 23 cm..
Includes bibliographical references and index..
ISBN 0-7506-7945-XISBN 978-0-7506-7945-9ISBN 978-1-138-13351-8
City promotion.Tourism - Marketing.

Tourism marketing for cities and towns : using branding and events to attract tourists
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010 1 $a 978-0-7506-7945-9 $b pbk. $d NT$1191
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210 $a Amsterdam $d c2006 $c Elsevier
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320 $a Includes bibliographical references and index.
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606 # 1 $a Tourism - Marketing. $3 94714
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801 0 $b 嶺東科技大學圖書館 $a tw