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Problems in marketing : applying key concepts and techniques

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	applying key concepts and techniques
作者:	MoutinhoLuiz,
合作者:	ChienCharles S.,
出版地:	Los Angeles
出版者:	Sage Publications;
出版年:	2008
版本:	2nd ed.
面頁冊數:	xiii, 322 p.ill. : 24 cm.;
標題:	Marketing. -
附註:	Includes bibliographical references and index.
ISBN:	9780761971795pbk.

Problems in marketing : applying key concepts and techniques
Moutinho, Luiz

Problems in marketing : applying key concepts and techniques / Luiz Moutinho, Charles S. Chien - 2nd ed.. - Los Angeles : Sage Publications, 2008. - xiii, 322 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 9780761971795
Marketing.

Chien, Charles S.

Problems in marketing : applying key concepts and techniques
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010 1 $a 9780761971795 $b pbk. $d NT$1311
100 $a 20100306d2008 m y0engy01 b
101 0 $a eng
200 0 $a Problems in marketing $e applying key concepts and techniques $f Luiz Moutinho, Charles S. Chien
205 $a 2nd ed.
210 $a Los Angeles $d 2008 $c Sage Publications
215 1 $a xiii, 322 p. $c ill. $d 24 cm.
300 $a Includes bibliographical references and index.
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676 $a 658.8
700 1 $a Moutinho $b Luiz $3 197464
701 1 $a Chien $b Charles S. $3 197465
801 0 $b 嶺東科技大學圖書館

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