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Business marketing : connecting strategy, relationships, and learning

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	connecting strategy, relationships, and learning
作者:	DwyerF. Robert,
合作者:	TannerJohn F.,
出版地:	New York
出版者:	McGraw-Hill Irwin;
出版年:	c2009
版本:	4th ed.
面頁冊數:	xxv, 678 p.ill. : 27 cm.;
標題:	Marketing. -
附註:	Includes bibliographical references (p. 653-661) and index.
ISBN:	0-07-352990-7bound
ISBN:	9780073529905bound

Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner - 4th ed.. - New York : McGraw-Hill Irwin, c2009. - xxv, 678 p. ; ill. ; 27 cm..
Includes bibliographical references (p. 653-661) and index..
ISBN 0-07-352990-7ISBN 9780073529905
Marketing.

Tanner, John F.

Business marketing : connecting strategy, relationships, and learning
LDR:00548cam 2200157 450 001 207337
010 1 $a 0-07-352990-7 $b bound $d NT$4796
010 1 $a 9780073529905 $b bound $d NT$4796
100 $a 20100306d2009 u z engy01 b
101 0 $a eng
200 0 $a Business marketing $e connecting strategy, relationships, and learning $f F. Robert Dwyer, John F. Tanner
205 $a 4th ed.
210 $a New York $d c2009 $c McGraw-Hill Irwin
215 1 $a xxv, 678 p. $c ill. $d 27 cm.
300 $a Includes bibliographical references (p. 653-661) and index.
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Dwyer $b F. Robert $3 117764
701 1 $a Tanner $b John F. $3 117765
801 0 $b 嶺東科技大學圖書館

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