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Rethinking marketing : the entrepreneurial imperative

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the entrepreneurial imperative
[NT 47261] Author:	SchindehutteMinet,
[NT 47353] Alternative Intellectual Responsibility:	PittLeyland F.,
[NT 47353] Alternative Intellectual Responsibility:	MorrisMichael H.,
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	Pearson Prentice Hall;
[NT 47352] Year of Publication:	c2009
[NT 47264] Description:	xxxii, 352 p.ill. : 23 cm.;
[NT 47298] Series:	The Prentice Halal entrepreneurship series
標題:	Marketing. -
標題:	Marketing - Management. -
附註:	Includes bibliographical references and indexes.
ISBN:	0-13-239389-1pbk.
ISBN:	9780132393898pbk.

Rethinking marketing : the entrepreneurial imperative
Schindehutte, Minet

Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxxii, 352 p. ; ill. ; 23 cm.. - (The Prentice Halal entrepreneurship series).
Includes bibliographical references and indexes..
ISBN 0-13-239389-1ISBN 9780132393898
Marketing.Marketing - Management.

Pitt, Leyland F.

Rethinking marketing : the entrepreneurial imperative
LDR:00595nam0 2200157 450 001 207338
010 1 $a 0-13-239389-1 $b pbk. $d NT$1580
010 1 $a 9780132393898 $b pbk. $d NT$1580
100 $a 20100306d2009 k y0engy01 b
101 0 $a eng
200 0 $a Rethinking marketing $e the entrepreneurial imperative $f Minet Schindehutte, Michael H. Morris, Leyland F. Pitt
210 $a Upper Saddle River, N.J. $d c2009 $c Pearson Prentice Hall
215 1 $a xxxii, 352 p. $c ill. $d 23 cm.
225 0 # $a The Prentice Halal entrepreneurship series
300 $a Includes bibliographical references and indexes.
606 # 1 $a Marketing. $3 21195
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Schindehutte $b Minet $3 207920
701 1 $a Pitt $b Leyland F. $3 207942
701 1 $a Morris $b Michael H. $3 207941
801 0 $b 嶺東科技大學圖書館

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