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Convergence marketing : combining brand and direct for unprecedented profits

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	combining brand and direct for unprecedented profits
[NT 47261] Author:	RosenRichard G.,
[NT 47353] Alternative Intellectual Responsibility:	RosenJane,
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2009
[NT 47264] Description:	xv, 187 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Direct marketing. -
[NT 47266] Subject:	Branding (Marketing) -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	0-470-16493-Xbound
[NT 50961] ISBN:	9780470164938bound

Convergence marketing : combining brand and direct for unprecedented profits
Rosen, Richard G.

Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen, Jane Rosen - Hoboken, N.J. : Wiley, c2009. - xv, 187 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-470-16493-XISBN 9780470164938
Marketing.Direct marketing.Branding (Marketing)

Rosen, Jane

Convergence marketing : combining brand and direct for unprecedented profits
LDR:00517nam 2200145 450 001 207339
010 1 $a 0-470-16493-X $b bound $d NT$739
010 1 $a 9780470164938 $b bound $d NT$739
100 $a 20100306d2009 u z engy01 b
101 0 $a eng
200 0 $a Convergence marketing $e combining brand and direct for unprecedented profits $f Richard G. Rosen, Jane Rosen
210 $a Hoboken, N.J. $d c2009 $c Wiley
215 1 $a xv, 187 p. $c ill. $d 24 cm.
300 $a Includes bibliographical references and index.
606 # 1 $a Marketing. $3 21195
606 # 1 $a Direct marketing. $3 33391
606 # 1 $a Branding (Marketing) $3 197483
676 $a 658.8
700 1 $a Rosen $b Richard G. $3 207943
701 1 $a Rosen $b Jane $3 207944
801 0 $b 嶺東科技大學圖書館

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