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Market-led strategic change : transforming the process of going to market

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	transforming the process of going to market
[NT 47261] Author:	PiercyNigel F.,
[NT 47351] Place of Publication:	Amsterdam
[NT 47263] Published:	ElsevierButterworth-Heinemann;
[NT 47352] Year of Publication:	c2009
[NT 50960] Edition:	4th ed
[NT 47264] Description:	xix, 551 p.col. ill. : 25 cm.;
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	Marketing. -
[NT 47265] Notes:	Previous ed.: 2002
[NT 50961] ISBN:	1-85617-504-9pbk.
[NT 50961] ISBN:	9781856175043pbk.

Market-led strategic change : transforming the process of going to market
Piercy, Nigel F.

Market-led strategic change : transforming the process of going to market / Nigel F. Piercy - 4th ed. - Amsterdam : ElsevierButterworth-Heinemann, c2009. - xix, 551 p. ; col. ill. ; 25 cm..
Previous ed.: 2002Includes bibliographical references and index..
ISBN 1-85617-504-9ISBN 9781856175043
Strategic planning.Marketing.

Market-led strategic change : transforming the process of going to market
LDR:00584nam2 2200181 450 001 207340
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010 1 $a 1-85617-504-9 $b pbk. $d NT＄1784
010 1 $a 9781856175043 $b pbk. $d NT $1 784
100 $a 20100306d2009 k y0engy01 b
101 0 $a eng
200 0 $a Market-led strategic change $e transforming the process of going to market $f Nigel F. Piercy
205 $a 4th ed
210 $a Amsterdam $d c2009 $c ElsevierButterworth-Heinemann
215 1 $a xix, 551 p. $c col. ill. $d 25 cm.
300 $a Previous ed.: 2002
300 $a Includes bibliographical references and index.
606 1 $a Strategic planning. $3 61381
606 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Piercy $b Nigel F. $3 207945
801 0 $b 嶺東科技大學圖書館

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