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Essentials of marketing

Record Type:	Language materials, printed : monographic
Author:	LambCharles W.,
Alternative Intellectual Responsibility:	HairJoseph F.,
Alternative Intellectual Responsibility:	McDanielCarl D.,
Place of Publication:	Mason, Ohio
Published:	South-Western, Thomson Learning;
Year of Publication:	c2003
Edition:	3rd ed.
Description:	601 p.col. ill. : 28 cm.; 1 CD-ROM+
Subject:	Marketing - Management. -
Subject:	Marketing. -
Notes:	Includes bibliographical references (p. 557-572) and index.
ISBN:	0-324-11390-0pbk.

Essentials of marketing
Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl D. McDaniel - 3rd ed.. - Mason, Ohio : South-Western, Thomson Learning, c2003. - 601 p. ; col. ill. ; 28 cm..
Includes bibliographical references (p. 557-572) and index..
ISBN 0-324-11390-0
Marketing - Management.Marketing.

Hair, Joseph F.

Essentials of marketing
LDR:00487cam 22001454i 4500 001 207345
010 1 $a 0-324-11390-0 $b pbk. $d NT$3095
100 $a 20100306d m y0chib
101 0 $a eng
200 0 $a Essentials of marketing $f Charles W. Lamb, Joseph F. Hair, Carl D. McDaniel
205 $a 3rd ed.
210 $a Mason, Ohio $d c2003 $c South-Western, Thomson Learning
215 1 $a 601 p. $c col. ill. $d 28 cm. $e 1 CD-ROM
300 $a Includes bibliographical references (p. 557-572) and index.
606 # 1 $a Marketing - Management. $3 33381
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Lamb $b Charles W. $3 82441
701 1 $a Hair $b Joseph F. $3 82442
701 1 $a McDaniel $b Carl D. $3 207936
801 0 $b 嶺東科技大學圖書館

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277091

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658.8 L218-3 E3

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1 CD-ROM

C16268

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CD-ROM

DR 658.8 L218-3 E3

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277091

2 records • Pages 1 •
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