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The dollarization discipline : how smart companies create customer value-- and profit from it

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how smart companies create customer value-- and profit from it
[NT 47261] Author:	FoxJeffrey J.,
[NT 47353] Alternative Intellectual Responsibility:	GregoryRichard C.,
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2004
[NT 47264] Description:	ix, 262 p.24 cm.;
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Sales management. -
[NT 47266] Subject:	Value added. -
[NT 47266] Subject:	Consumer satisfaction - Evaluation. -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	0-471-65950-9bound

The dollarization discipline : how smart companies create customer value-- and profit from it
Fox, Jeffrey J.

The dollarization discipline : how smart companies create customer value-- and profit from it / Jeffrey J. Fox, Richard C. Gregory - Hoboken, N.J. : John Wiley & Sons, c2004. - ix, 262 p. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-471-65950-9
Marketing - Management.Sales management.Value added.Consumer satisfaction - Evaluation.

Gregory, Richard C.

The dollarization discipline : how smart companies create customer value-- and profit from it
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