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Marketing planning : a workbook for marketing managers

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a workbook for marketing managers
作者:	DibbSally,
合作者:	SimkinLyndon,
出版地:	Australia
出版者:	South-Western Cengage Learning;
出版年:	c2008
面頁冊數:	xxv, 227 p.ill. : 25 cm.;
標題:	Marketing - Management. -
標題:	Marketing - Planning. -
附註:	Includes bibliographical references (p. 223) and index.
ISBN:	9781844807826pbk.

Marketing planning : a workbook for marketing managers
Dibb, Sally

Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin - Australia : South-Western Cengage Learning, c2008. - xxv, 227 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 223) and index..
ISBN 9781844807826
Marketing - Management.Marketing - Planning.

Simkin, Lyndon

Marketing planning : a workbook for marketing managers
LDR:00455nam 2200133 n 450 001 207352
010 1 $a 9781844807826 $b pbk. $d NT$1975
100 $a 20100306d m y0chib
101 0 $a eng
200 0 $a Marketing planning $e a workbook for marketing managers $f Sally Dibb, Lyndon Simkin
210 $a Australia $d c2008 $c South-Western Cengage Learning
215 1 $a xxv, 227 p. $c ill. $d 25 cm.
300 $a Includes bibliographical references (p. 223) and index.
606 # 1 $a Marketing - Management. $3 33381
606 # 1 $a Marketing - Planning. $3 77501
676 $a 658.802
700 1 $a Dibb $b Sally $3 207969
701 1 $a Simkin $b Lyndon $3 207970
801 0 $b 嶺東科技大學圖書館

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