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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy
作者:	FifieldPaul,
出版地:	Amsterdam
出版者:	Elsevier Butterworth-Heinemann;
出版年:	c2008
面頁冊數:	xxviii, 599 p.ill. : 25 cm.;
標題:	Marketing - Management. -
標題:	Marketing - Planning. -
標題:	Strategic planning. -
附註:	Includes index.
ISBN:	9780750686310pbk.

Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy
Fifield, Paul

Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / Paul Fifield - Amsterdam : Elsevier Butterworth-Heinemann, c2008. - xxviii, 599 p. ; ill. ; 25 cm..
Includes index..
ISBN 9780750686310
Marketing - Management.Marketing - Planning.Strategic planning.

Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy
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