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Strategic marketing : an introduction

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	an introduction
[NT 47261] Author:	ProctorTony,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	c2008
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xii, 335 p.ill. : 26 cm.;
[NT 47266] Subject:	Marketing - Decision making. -
[NT 47266] Subject:	Marketing - Management. -
[NT 47265] Notes:	Includes bibliographical references (p. 317-330) and index.
[NT 50961] ISBN:	9780415458160bound

Strategic marketing : an introduction
Proctor, Tony

Strategic marketing : an introduction / Tony Proctor - 2nd ed.. - London : Routledge, c2008. - xii, 335 p. ; ill. ; 26 cm..
Includes bibliographical references (p. 317-330) and index..
ISBN 9780415458160
Marketing - Decision making.Marketing - Management.

Strategic marketing : an introduction
LDR:00474nam2 2200157 450 001 207365
009 00192594
010 1 $a 9780415458160 $b bound $d NT＄4618
100 $a 20100306d2008 k y0engy01 b
101 0 $a eng
200 0 $a Strategic marketing $e an introduction $f Tony Proctor
205 $a 2nd ed.
210 $a London $d c2008 $c Routledge
215 1 $a xii, 335 p. $c ill. $d 26 cm.
300 $a Includes bibliographical references (p. 317-330) and index.
606 1 $a Marketing - Decision making. $3 52813
606 1 $a Marketing - Management. $3 33381
676 $a 658.802
700 1 $a Proctor $b Tony $3 99047
801 0 $b 嶺東科技大學圖書館

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