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The advertising concept book : A complete guide to creative ideas, strategies and campaigns.

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	A complete guide to creative ideas, strategies and campaigns.
作者:	BarryPete,
出版地:	London
出版者:	Thames & Hudson;
出版年:	2008
面頁冊數:	272 p.ill. : 25 cm.;
標題:	Advertising. -
標題:	Advertising copy. -
標題:	Advertising campaigns. -
附註:	Includes bibliographical references (p.268) and index.
ISBN:	0-500-51405-4bound
ISBN:	9780500514054bound

The advertising concept book : A complete guide to creative ideas, strategies and campaigns.
Barry, Pete

The advertising concept book : A complete guide to creative ideas, strategies and campaigns. / Pete Barry - London : Thames & Hudson, 2008. - 272 p. ; ill. ; 25 cm..
Includes bibliographical references (p.268) and index..
ISBN 0-500-51405-4ISBN 9780500514054
Advertising.Advertising copy.Advertising campaigns.

The advertising concept book : A complete guide to creative ideas, strategies and campaigns.
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