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PR 2.0 : new media, new tools, new audiences

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	new media, new tools, new audiences
[NT 47261] Author:	BreakenridgeDeirdre,
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	FT Press;
[NT 47352] Year of Publication:	c2008
[NT 47264] Description:	xx, 284 p.24 cm.;
[NT 47266] Subject:	Public relations. -
[NT 47266] Subject:	Mass media and business. -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	0-321-51007-0bound
[NT 50961] ISBN:	9780321510075bound

PR 2.0 : new media, new tools, new audiences
Breakenridge, Deirdre

PR 2.0 : new media, new tools, new audiences / Deirdre Breakenridge - Upper Saddle River, N.J. : FT Press, c2008. - xx, 284 p. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-321-51007-0ISBN 9780321510075
Public relations.Mass media and business.

PR 2.0 : new media, new tools, new audiences
LDR:00504cam 2200157 i 4500 001 207441
009 00192414
010 1 $a 0-321-51007-0 $b bound $d NT＄888
010 1 $a 9780321510075 $b bound $d NT $8 88
100 $a 20100306d2007 u y0engy08 b
101 0 $a eng
200 0 $a PR 2.0 $e new media, new tools, new audiences $f Deirdre Breakenridge
210 $a Upper Saddle River, N.J. $d c2008 $c FT Press
215 1 $a xx, 284 p. $d 24 cm.
300 $a Includes bibliographical references and index.
606 1 $a Public relations. $3 52901
606 1 $a Mass media and business. $3 208062
676 $a 659.2
700 1 $a Breakenridge $b Deirdre $3 208061
801 0 $b 嶺東科技大學圖書館

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